Rupert Murdoch wants desperately to be hip with the kids, and to increase profits for his News Corporation conglomerate in the process.

MCV is reporting that News Corp. subsidiary 20th Century Fox is looking to get back into the video game industry by relaunching its long-defunct Fox Interactive publishing division.

Formed in 1996, Fox Interactive typically published games based on Fox properties such as Die Hard Trilogy, Aliens Versus Predator, and The Simpsons: Hit & Run. Fox also dabbled in a few original titles, including Monolith's No One Lives Forever series, as well as Argonaut Software's Croc: Legend of the Gobbos. The label has been dormant since 2003.

The move is seen as part of a two-pronged approach to the lucrative gaming industry, with News Corporation's MySpace web portal having recently signed Oberon Media to provide titles for its MySpace Games service.

In the realm of video game journalism, News Corp. purchased IGN/GameSpy in 2005, which has since become a division of Fox Interactive Media--not to be confused with Fox Interactive, or Fox International, or Fox Intergalactic Domination.