LivePlanet--a media group co-founded by Hollywood stars Ben Affleck and Matt Damon and responsible for the television show Project Greenlight--today announced the formation of Virtual World Productions, a company with the sole purpose of reporting on in-game MMO events.

VWP has allocated 30 reporters alone to cover Linden Labs' virtual nightmare Second Life, with stories posted on its website Grid World News. A similar Warcraft-themed site has also been started, billing itself as "The World's Greatest News Source."

The two sites feature news, culture, and entertainment sections. Classified ads in the form of account sales fill the Azeroth World News' marketplace, virtually guaranteeing that it won't be seen on the official Blizzard portal anytime soon.

One recent story from the Second Life rag ends with a poignant couplet: "Healthy outlet or conjuring of the depraved, one thing is for certain: this is entertainment. Kill me now!" At least the reporting is accurate.