Publisher Gamecock has released details on its previously-announced, indie-themed E3 alternative. The company's "Expo for Interactive Entertainment, Independent and Original" will be held at Santa Monica's Hotel California on July 11-13, corresponding with this year's E3 Business & Media Summit.

Games on hand at the expo will include Fury (PC), Insecticide (PC, DS), Dementium: The Ward (DS), Mushroom Men (DS, Wii), Dungeon Hero (PC, X360), and Hail to the Chimp. Two "major" unannounced titles will also be revealed during the course of the proceedings. According to the company's release, "Playable games, accessible developers, Gamecock suckers, and food and drink will all be part of the festival."

"EIEIO is going to be a celebration of the amazing lineup of independent developers that Gamecock has been lucky enough to sign on, and I'm thrilled to say that every one of them will be in attendance to give personal demos of their works in progress," said Gamecock CEO Mike Wilson. "While this year's E3 'business summit' might seem a bit strange and uptight, those who still harbor a true love for original games and the talented folks that create them should know that there’s plenty of room at the Hotel California. Such a lovely place..."