"The New York Television Festival has always strived to give artists opportunities to get their voices heard in the industry, and we think that showcasing their work on the Xbox 360 will give our artists unprecedented exposure," said NYTVF founder Terence Gray. "The Xbox LIVE Originals contest acknowledges that new technologies are enabling artists to tell their stories in innovative ways, and Xbox LIVE Marketplace, one of the top digital distributors of online entertainment content, is a great place to showcase the talent that takes part in the NYTVF. The NYTVF is proud to join with Xbox 360 on its groundbreaking initiative to create and provide original programming."

Entry is open until June 29, 2007, with winners to be announced in July. Leading up to the announcement, several finalist pilots will be made available for download via Xbox Live. The winning series will premiere at the 2007 NYTVF to be held September 5-10, 2007.