Breakdown of the EB/GameStop Merger
Okay, so GameStop basically bought out EBgames and is now merging the company into them, but what does that mean to us, the gamers? 1UP's David Smith breaks it down.
A total merger of their respective brands may be further off. The deal itself is expected to go through by September's end, but Electronics Boutique will remain Electronics Boutique for at least the remainder of this year, the way many Babbage's and Funcoland locations have kept their original brands, and GameStop's execs say few store closures will result from the deal. The 170 malls and shopping centers with significant overlap between competing locations may see some thinning out as leases expire, but GameStop chairman and CEO R. Richard Fontaine downplayed the impact of such moves.Smith also gives us some recent numbers, stating that the new company now holds close to 25% of the game sales market. A recent Digital Gaming in America (DGIA) survey says 69% of gamers usually shop at Wal-Mart, but analyst Wedbush Morgan Securities says actual sales are around 22%. He also covers the decline of PC game sales, employee reactions, and the relationship between publishers and game retail stores.
"I find this so ironic, considering the history behind Gamestop. They filed for Chapter 11 way ba..."52 Comments
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