Another sport has gone exclusive to Electronic Arts. The Collegiate Licensing Company and Electronic Arts agreed to a six year deal that gives EA exclusive videogame publishing rights for college football, starting with NCAA Football 2006. No financial numbers were disclosed.

"When we began our analysis of the videogame landscape, it became apparent that EA SPORTS was best positioned from a marketing and development perspective to maximize the sales opportunities for college football," said Pat Battle, CEO of The Collegiate Licensing Company. "Electronic Arts has been a tremendous partner, and we are thrilled that the EA SPORTS team has renewed its commitment to the college market. We look forward to seeing how EA will continue to grow its NCAA Football franchise through innovative game play, unique marketing programs and its dedicated sales force."