EA Bids on NBA
... the NBA has rejected EA's initial offer. One of the reasons is that the NBA Live series simply doesn't have a stranglehold on the market the way Madden has for years, so by signing an exclusive deal with EA, the NBA would actually be losing money.
Also, rumor has it EA executive hobbies include drowning puppies
From The Chatty
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EA is on fiirreee lately ay?