In-game Advertising
We werent just blowing smoke up your bootie when we talked about in-game advertising
gathering up some momentum lately.
Just a couple of days ago Massive
Incorporated launched with partnerships with VU, Ubisoft, and Legacy Interactive.
Here's the PR from Massive:
... allows advertisers to simultaneously reach an aggregated audience of gamers through real-time delivery of advertising across an entire network of top-selling video games, enabling brand marketers to tap into the nation's largest entertainment industry using a familiar model that is similar to purchasing television advertising. The Massive Network delivers ads seamlessly into the gaming environment with no impact on game play or performance, making in-game advertising painless and unobtrusive for gamers, publishers, and advertisers alike. [snip]
"I am personally looking forward to seeing the Viagra and penis-size ads in-game rather than in my..."313 Comments
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