McDonalds and You
Over the years we've touched on the topic of advertisements featured within games as something
that should/will happen. Hower there just really hasnt ever been a significant landmark
deal in the PC space made between advertisers and a game publisher/developer to give a good test of the
'theory' until now, although there have certainly been a few small deals made. McDonalds and Intel have just signed on with EA to
be featured in The Sims Online in a multi-million deal:
Detailed terms of EA's multimillion-dollar deal were not available but it will allow Intel's familiar jingle, its product logo, and computers using its Pentium 4 processor to appear in the game. Players in the game also will be able to buy a McDonald's kiosk and sell the company's branded food products, earning "simoleans," the game's currency. Eating that food will also improve their standing within the game. [snip]
"Now what... will the games with advertising be actually CHEAPER!?"197 Comments
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