MM Guerrilla Marketing
Here is your scandal for the day. Apparently there is a bit of guerrilla marketing
going on by Ubi Soft according to this story on Unknown Player.
Not really much to say about this one except for... wow.
Now, imagine our surprise when we saw the latest marketing campaign by Ubi Soft for Shadowbane. Alongside the hip logo of 'Mercilessly Multiplayer' was a description for a contest where fans could win prizes from Ubi Soft if they just went onto the forums of their competitors and posted articles saying how 'Superior' Shadowbane was to all else. To prove you did it, you would have to cut/paste the text of what you wrote and send it to Ubi Soft's marketing department to be entered to win.
"I thought ubisoft sucked before. How do I downgrade my opinion? Is there a lower level than 'slee..."56 Comments
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