Here's some more on the new G4TV channel stuff. Looks like they got about $150million in funding and the target is to break even in 5years. It's currently available to people in 3 million homes and most likely quite a few more down the road.

It seems like your big challenge is that you compete for viewers' time with the same material you cover. Why would someone want to watch other people talk about a game instead of actually playing the game?
The simple answer is you create compelling entertainment; you create programming that not only is compelling and creative but offers real value in terms of information and news. It's the same question you could ask a golfer or cook: Would you watch a golf show or a cooking show? Certainly all the evidence there is that they will. We think the same is true for gaming. Anyone who is passionate about a pastime wants to be informed and entertained about that interest.

I'm taping a couple of short bits with these guys this afternoon so I'll get some first hand experience with how they handle things. The possibility of getting gaming on TV is pretty exciting. Everyone cross your fingers that they dont take the cornball approach.