Computer and Video Games has posted an interview with Dan Vivoli of NVidia about the GeForce4. Specifically they ask about why we should pay the money to get a GeForce 4 and when we can expect to see games that actually use the features.

C&VG: An issue for the consumer is the price of the boards. Many of the latest GeForce 4 cards cost more than the price of a games console such as PS2 and Xbox...
Dan:Some of them do...

CVG: ... where most of the games look stunning. How do you justify to gamers spending that amount of money on a card when the PC games just won't use anywhere near all the features?
Dan:I think that the way to think about it is that the fundamental difference between a game console and a PC is that a game console technology is fixed. Xbox is Xbox. They're not going to change the graphics until Xbox 2. PlayStation 2 is not going to change the graphics until PlayStation 3. They're about 4 or 5 years away. The PC, on the other hand, you can upgrade the graphics every six months... ...