The Industry Demographic

Jun 18, 2001 9:15am CST tags: Industry News: PC & Console, Demo
An article on AVault this morning by Brad Wardell discusses the demographics of the industry as a whole and who exactly is buying games. This of course plays a huge part in the design and system requirement decisions that are made by developers for the games thay are producing. A lot of this seems pretty obvious but apparently there are some people out there who dont realize that the average system out there for gamers is not a 1GHz machine. He also draws the conclusion that it's currently impossible for a multiplayer only game to exceed sales of a million copies.

The bottom line is fairly straightforward: know your market. Are you making a game for yourself or as a product? The best combo is a title you really enjoy making that you hope lots of other people will enjoy playing (and pay you to do so). Decide on the game you want to do, research the demographics of the likely audience for it and plan accordingly.

Yeah that's great and all. Someone out there know where there is public information on user and hardware demographics of gamers? Of everyone out there playing the Quake/Unreal/Half-Life series games what do you think the average player is really running? Seems to me that most publishers and publications would closely guard that information as they collect it.

        

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