Ooooh.. everyone loves a good public pissing match between big companies. This article on FT.com (Thanks Blues)  has a few quotes from the Sony guys talking about how Microsoft is doing on their X-Box console which didnt really get as much positive response at E3 as was expected by a lot of the press.

Microsoft was finished before it even got started. They have no games," Mr Kutaragi said in an interview with the Financial Times. "Microsoft has put itself out of the game. Retailers in the US are already disappointed."

The Microsoft guys responded kindly taking the high road with some good old fashion backhands taking shots at Sony while claiming they wont take shots at Sony.

"We did expect some reaction from the competition, but for Sony to react in such a way means we must be doing something right," head of UK Xbox marketing Richard Teversham told CVG. "Ultimately, whoever brings innovative games to market that people want to play will win.

I'd like to see the Sony reaction to GameCube too... Those guys are always fun to watch. :)