Sid Meier: I strongly believe that it's the developer/publisher's responsibility to make sure the content they deliver in games is appropriate for the intended audience, and it's the parent's responsibility to learn the ESRB rating system so they can make sure their kids are playing games that they feel are appropriate. GTA is a great game in terms of design and gameplay experience and the "M" rating indicates that it is not a game for children. Civ IV has an E-10 rating which indicates that it's intended for people 10 years and older. As a game designer and the parent of a teenage son, I think gaming is a great form of entertainment for people of all ages (again, assuming people are playing games that are appropriate for their age). Once people have become familiar with the ESRB rating system, the same way they have the movie rating system, I think this "war" over video gaming will subside.