Shack: Do you have any reflections on competing in the current MMO market, which is currently dominated by a few big players, most notably Blizzard?

Jake Simpson: I think the phrase "go big or go home" is applicable here. We aren't planning on a niche game here; we are planning on going all out for something that players want to play.

It's a very hard to break into game genre, and right now fantasy games are definitely the top of the pile -- whether that's because of implementation or approachability of the subject matter is something that's been hotly contested around here. We want to make something that has a rich universe, and has familiar MMO aspects to it, along with enough new elements to keep you interested, but that has a gentle learning curve for the newbies so you don't start your MMO experience being wiped out by a level 60 sorcerer all day because he doesn't have anything else to do.