Interview: David Pratt of Red Cross

  Feb 09, 2006 1:30pm CST tags: Interview
Recently, David Pratt of the Canadian Red Cross Society sent a letter to a Canadian law firm representing several game developers, requesting that the games industry cease usage of the emblem of the Red Cross in games. The familiar icon is of course used in an enormous number of video games, most of them first person shooters, to represent health packs or similar items. A few days ago, his letter was published on game industry legal advice site GameLaw.ORG. Pratt points out that not only is the use of the emblem being conducted without the consent of Canadian Red Cross or any other Red Cross organizations, but its unauthorized use is prohibited by international law under the Geneva Convention. I spoke to Mr. Pratt today to get a better look at the situation.
David Pratt: Actually what happened in this case, is we have a receptionist, a fellow who's in his early 20s. He plays video games, and he's obviously involved in the Red Cross and aware of this issue, and he brought it to my attention. One of the things that struck us in relation to the video games industry is that while certain products that are out there, first aid kits and so on, that's certainly a problem--and our philosophy is that there's no emblem abuse that's too small to report, because you have to try to get them all, which is a practically impossible task--but one thing we saw with the video games industry is that it has a huge reach, especially with young people. It may create an impression that the Red Cross emblem is part of the public domain.

It's not a question so much of targeting, because we will pursue any case any industry. We're not singling out the video game industry, but the video game industry is an important file we're working on right now. We would never single out one industry for paritcular attention.

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  • “The Canadian Red Cross mission is to improve the lives of vulnerable people by mobilizing the power of humanity in Canada and around the world.”

    The emblem of the Red Cross is a symbol used since the inception of, what is arguably the world's most potent, humanitarian movement at the First Geneva Conventions in 1864. What does it mean to "mobilize the power of humanity" over the course of generations?

    Symbols are the containers of meaning in human language. To those who faithfully subscribe to the humanitarian movement's purpose, the movement’s primary symbol stands for Humanity, Impartiality, Neutrality, Independence, Voluntary Service, Unity and Universality (the seven fundamental principles of the Red Cross and Red Crescent). The humanitarian movement is dedicated to providing crucial services to victims of natural disasters, holding governments accountable to the Geneva Conventions, promoting communities’ capacities in addressing local and distant forms of crisis around the world, and much more (as defined by committed members of the humanitarian movement).

    In this light, investing time, energy and funds into protecting the designated meaning of such a symbol is necessary. The meaning of a symbol changes over time as a natural result of the evolution of human communication. If the use of the symbol is not protected, it will come to mean (and has already come to mean) to many people such generic concepts as ambulance mobile, health, band-aids and (most regretably as depicted in video games) armed soldiers killing “the enemy”.

    The communication of integrity drives popular movements, and so the misuse (to the point of corruption) of a movement’s primary symbol destroys the lifeblood of that particular movement.

  • For once I'm rather split on an issue involving our beloved game industry. For one, a simple red cross as many have pointed out seems like a very basic symbol, and while it is protected and not copyrighted, it seems like it would take a very long time to get rid of all the infractions.

    However, that being said, it seems to me the whole purpose of the Geneva Convention's rules on the use of the red cross emblem was to make it easy for those really in combat zones to seek medical aid. Just look for the big red plus and you'll be A-OK.

    Think of an example that was mentioned in the interview: people using the red cross for their computer repair companies. In a theoretical combat zone, someone is wounded and looking for medical attention. They see the red cross and think, "Ah! Medical help!" only to realize it's a computer repair company.

    That being said, games aren't real life. And to sum this all up, I'd say using the caduceus would be acceptable. I know at least in my local area, the caduceus is used in EMS, such as on uniforms and ambulances: http://www.sunstarems.com/images/homepix.jpg








  • First off, what a civilized interview! This really is an interesting issue, and I did in fact think the red cross symbol was in the public domain. I don't mind if people start using other symbols to indicate medics, but it really seems unfortunate. I think the association between the red cross symbol and health / medics is a good one to instill in gamers as it is a legitimate connection. It is an accurate reflection of historical events, and is a likely reflection of hypothetical future events involving medics. Furthermore, it could be argued that it increases red cross brand awareness just by having people associate the symbol with the activity.

    The trouble is that it would really be impractical for them to ensure that every use of the symbol is appropriate, so it really is simpler for them to just say that nobody can use it. I think, though, that this is a mistake as it will confuse understanding of pictures/films from wars (where, in games, the red cross symbol is used like any other national flag) and dilute the symbol's power.