Interview: David Pratt of Red Cross
Recently, David Pratt of the Canadian Red Cross Society sent a letter to a Canadian law firm representing several game developers, requesting that the games industry cease usage of the emblem of the Red Cross in games. The familiar icon is of course used in an enormous number of video games, most of them first person shooters, to represent health packs or similar items. A few days ago, his letter was published on game industry legal advice site GameLaw.ORG. Pratt points out that not only is the use of the emblem being conducted without the consent of Canadian Red Cross or any other Red Cross organizations, but its unauthorized use is prohibited by international law under the Geneva Convention. I spoke to Mr. Pratt today to get a better look at the situation.
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David Pratt: Actually what happened in this case, is we have a receptionist, a fellow who's in his early 20s. He plays video games, and he's obviously involved in the Red Cross and aware of this issue, and he brought it to my attention. One of the things that struck us in relation to the video games industry is that while certain products that are out there, first aid kits and so on, that's certainly a problem--and our philosophy is that there's no emblem abuse that's too small to report, because you have to try to get them all, which is a practically impossible task--but one thing we saw with the video games industry is that it has a huge reach, especially with young people. It may create an impression that the Red Cross emblem is part of the public domain.
It's not a question so much of targeting, because we will pursue any case any industry. We're not singling out the video game industry, but the video game industry is an important file we're working on right now. We would never single out one industry for paritcular attention.
(Latin for "How pathetic")
Should the Red Cross get its way in this then I shall never again contribute one single, solitary penny to them. Period.
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Has anyone noticed that the images Mr. Pratt provided were of medics? As I understand the usage of the Red Cross, it can be used by medics on the battlefield. So here we have a virtual world that is using the symbol as it's used in real life. How exactly is that misusing the Red Cross? At least in Half-Life 2.
I can understand that Mr. Pratt doesn't want the image misused, I don't either. But at the same time, Valve hasn't really used the cross in a way that is contrary to real life situations and likely to cause "confusion" in it's use, or even as logo for their business.
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The emblem of the Red Cross is a symbol used since the inception of, what is arguably the world's most potent, humanitarian movement at the First Geneva Conventions in 1864. What does it mean to "mobilize the power of humanity" over the course of generations?
Symbols are the containers of meaning in human language. To those who faithfully subscribe to the humanitarian movement's purpose, the movementâs primary symbol stands for Humanity, Impartiality, Neutrality, Independence, Voluntary Service, Unity and Universality (the seven fundamental principles of the Red Cross and Red Crescent). The humanitarian movement is dedicated to providing crucial services to victims of natural disasters, holding governments accountable to the Geneva Conventions, promoting communitiesâ capacities in addressing local and distant forms of crisis around the world, and much more (as defined by committed members of the humanitarian movement).
In this light, investing time, energy and funds into protecting the designated meaning of such a symbol is necessary. The meaning of a symbol changes over time as a natural result of the evolution of human communication. If the use of the symbol is not protected, it will come to mean (and has already come to mean) to many people such generic concepts as ambulance mobile, health, band-aids and (most regretably as depicted in video games) armed soldiers killing âthe enemyâ.
The communication of integrity drives popular movements, and so the misuse (to the point of corruption) of a movementâs primary symbol destroys the lifeblood of that particular movement.
However, that being said, it seems to me the whole purpose of the Geneva Convention's rules on the use of the red cross emblem was to make it easy for those really in combat zones to seek medical aid. Just look for the big red plus and you'll be A-OK.
Think of an example that was mentioned in the interview: people using the red cross for their computer repair companies. In a theoretical combat zone, someone is wounded and looking for medical attention. They see the red cross and think, "Ah! Medical help!" only to realize it's a computer repair company.
That being said, games aren't real life. And to sum this all up, I'd say using the caduceus would be acceptable. I know at least in my local area, the caduceus is used in EMS, such as on uniforms and ambulances: http://www.sunstarems.com/images/homepix.jpg
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You can't really argue with their point of view towards protecting their emblem, but they just don't seem very aware of it overall. Had the kid not mentioned it would they even notice?
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http://www.boingboing.net/2006/02/11/canadian_red_cross_v.html
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Read this -> http://www.redcross.org/emblem/history.html
(hmmm...404 Object Not Found? What the...?? How ODD! :/
Try this -> http://web.archive.org/web/20021223005117/http://www.redcross.org/emblem/history.html )
Now, considering that the emblem was adopted by the Geneva Convention treaty, how could it possibly not be in public domain?
Also, how can the International Federation of the Red Cross and the Red Crescent Societies "adopt" this very same emblem without it being in public domain? Did the Red Cross sign some legal papers granting them permission to "adopt" it's emblem?
-woz
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When people see the logo of a red cross in a game, it is a gleaming of light in a dark world and it gives a feeling of safety. Even in the most derogatory of games, seeing a red cross lets you know that there is help around and that not everyone is really out to get you.
The Red Cross was founded with the idea that any action that take will always help those other than themselves. This action that they are about to possibly take will not help others, it will even harm the Red Cross's image. Growing up I played many videos games, violent and otherwise. Those video games helped to bolster my respect for any person who wears a red cross, not lessen it.
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The trouble is that it would really be impractical for them to ensure that every use of the symbol is appropriate, so it really is simpler for them to just say that nobody can use it. I think, though, that this is a mistake as it will confuse understanding of pictures/films from wars (where, in games, the red cross symbol is used like any other national flag) and dilute the symbol's power.
To the others who disagree, imagine if all speed power ups in video games used the Nike swoosh. I'm pretty sure they'd (reasonably) do something about that.
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Nice going, genius! ;)
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Guess there's such a thing as too much name-brand recognition after all :)
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Now, that said, I think a request asking the symbols to be changed on existing games on the market would be somewhat unreasonable considering how wide spread its usage is. But, requesting that some different symbol be used for future games unless they have the Red Cross' permission seems fair.
Honestly, I could see ways that this could benefit the Red Cross too. If gaming companies wanted to use the Red Cross symbol in their games, perhaps some sort of agreement could be reached to include a splash screen saying "Support your local Red Cross" or something like that at the start. The Red Cross really is an amazing charitable organization and I certainly would support something like that.
As odd as the request is, I really don't see anything wrong with it from a legal or conceptual standpoint. I think it is less a matter of importance anyway as most good game designs have been moving away from things like "Health Packs" for the sake of immersion anyway. The only places I could see this really being some sort of an issue would be in historical re-enactment games and the like where you would want to depict red cross medics. But, again, judging from the arguement by the Red Cross, I doubt they would mind that sort of depiction so long as they were given a nod of recognition in the use of their symbol.
Red Cross is an important organization, and they really are asking this because in times when they are needed they want people to recognize their symbol and know that it is the Red Cross without hesitation because it could save a life.
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http://www.juno.co.uk/covers/178125-01-front.htm
OMG THEY USED THE RED CROSS! SUE THEM!!
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Bah whatever. I can see what their saying, though and it is understandable. We've all made that mistake associating the symbol with medical relief but I can't imagine a simplier logo to represent it. Oh well.
Switch it to a headcrab or something :P
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