EA Promotes Fitness Games with 'Scientific Study'
In an effort to promote its EA SPORTS Active line of fitness titles, maker Electronic Arts today highlighted the results of a "scientific study" it claims "proves [the] efficacy of EA SPORTS Active digital fitness programs."
The study, commissioned by Electronic Arts and performed by the University of Wisconsin's Dr. John Porcari, tested sixteen "physically active adults between the ages of 25 and 45 to determine the relative exercise intensity and caloric expenditure of two pre-set EA SPORTS Active workouts: Afterburner and Legs & Lungs." Read more »
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""... as part of a healthy, active lifestyle." ... i don't want it to be part of my active ..."
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