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July NPD: NCAA Football 12 leads; overall retail sales down 26%
Market research firm NPD Group's retail-only data for the month of July has been released, with Electronic Art's latest college football entry, NCAA Football 12 taking top honors. NCAA 12 sold the best this July, "realizing a 15% increase in unit sales versus NCAA 11 in July 2010." That aside, "video game sales in the new physical retail channel suffered its lowest month since October 2006," noted NPD Analyst, Anita Frazier. New sales are down four percent, year-to-date, with a projected year-end sales figure that's two percent less than last year.
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