Whereas most video games seek lucrative movie deals, EA is setting its sights for TV. DICE's Battlefield: Bad Company series will be turned into an "hour-long action comedy" executive produced by John Eisendrath (Alias). Sony Pictures and Happy Madison will be producing the series for FOX.

Read more: 'Trouble is never far behind' »

Whatever else you might say about Battlefield 3, you can't deny that the game is (in 1920s parlance) a looker. Its visuals have been the claim to fame throughout EA and DICE's marketing efforts. Now for those curious to see an extremely detailed explanation of how DICE reached this point, Nvidia has released a video of the full keynote speech from its GeForce LAN 6 event, which featured DICE's Johan Andersson explaining the finer points of making games look good, spanning the Battlefield series.

Watch: Over 50 minutes of Battlefield tech-talk »

Battlefield developer DICE learned several lessons from its first significant foray into console gaming with last year's Battlefield: Bad Company, not the least of which was to never underestimate the skill level of console gamers.

"I think one of our biggest mistakes with Battlefield: Bad Company.. was that when we started making it, laying out the plans, the view on the gamer was that it's a console audience, and we need to treat them a bit more gently, since they're less experienced," said DICE creative director Lars Gustavsson to GamesIndustry. Read more »

The promised Conquest mode expansion for DICE's Battlefield: Bad Company (PS3, 360) will as a free download this Thursday, publisher EA has announced.

Available through the online PlayStation Store and Xbox Live Marketplace, the traditional Battlefield multiplayer mode and its objective to reduce a team's ticket count by killing foes and capturing control points will be playable online across four Gold Rush maps. Read more »

Following last month's release of Battlefield: Bad Company (PS3, 360), developer EA DICE has issued an update regarding its upcoming support for the game.

At present, the team is working on the much-requested addition of the franchises' traditional Conquest multiplayer mode. That pack is currently undergoing certification and testing, and will be added to the game as free downloadable content. Read more »

EA DICE's online/offline shooter Battlefield: Bad Company (PS3, 360) shipped today. To mark the occasion, the publisher naturally released a few in-engine comedy bits.

The first of these videos pokes fun at the Gears of War "Mad World" marketing campaign. The second is just silly. But hey, one man's bomb is another man's killer routine.

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Electronic Arts has revealed that the recently released demo of DICE's Battlefield: Bad Company (PS3, 360) exceeded 1.5 million downloads within two weeks.

The publisher also passed in another trailer from the upcoming shooter. Including both a single-player campaign and online multiplayer, Battlefield: Bad Company will ship to retailers next week. Read more »

As promised, demos of DICE's shooter Battlefield: Bad Company and Firaxis' strategy title Civilization Revolution are now available for public download on Xbox 360.

Both demos feature samples of their respective games' single-player and online multiplayer components, and both will be available to PlayStation 3 owners later today. Read more »

Electronic Arts sends along a new Battlefield: Bad Company trailer, offering footage from the demo that just launched for people who pre-ordered the game. As we previously reported, the demo will be released June 5 for everyone else. It will feature the Oasis map and the Gold Rush mode, also found in the game's beta.

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Fresh from EA's Spring Break event are a bonanza of screenshots from the publisher's lineup, including Mass Effect PC, Warhammer Online and more.

Be sure to scope out the full post, as there is simply far too much media to contain on the front page, and don't forget to check out the whole of our EA Spring Break coverage. Read more »

People looking to try out the upcoming Battlefield: Bad Company (PS3, X360) before its June 23 release will be able to do so June 5, with a single- and multiplayer demo hitting the Xbox Live Marketplace and Playstation Store that day, publisher Electronic Arts has announced.

The single-player portion of the demo puts you at the start of your 'B' company career (trailer below) and introduces you to some of the game's characters, while the multiplayer part includes the Gold Rush mode on the Oasis map. People who pre-order the game at participating retailers will recive early access to the demo. Read more »

Developer EA DICE has released another tutorial flick for the multiplayer component of its upcoming shooter Battlefield: Bad Company (PS3, X360).

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Though EA DICE's upcoming Battlefield: Bad Company (PS3, X360) will not include the franchises' traditional Conquest multiplayer mode when it arrives on June 23, the mode will be available as a free download following the game's release.

Speaking with HEXUS.gaming, senior producer Karl-Magnus Troedsson noted that fan demand for Conquest had caused the company to reconsider its inclusion in Bad Company. No firm date was provided for the download, though the site estimates its arrival "shortly" after the title's June launch. Read more »

EA DICE's Battlefield: Bad Company (PS3, X360) will ship to North American retailers on June 23, publisher and studio owner Electronic Arts has revealed.

Unlike previous Battlefield entries, Bad Company features destructible environments and a character-driven single-player campaign in addition to the series' traditional class-based multiplayer. Read more »

Following numerous complaints that surfaced after it came to light that Electronic Arts would offer weapons for EA DICE's Battlefield: Bad Company (PS3, X360) for sale on the Xbox Live Marketplace, the publisher has decided to not go ahead with these plans.

It was previously reported that 5 exclusive weapons would be available through various free promotional programs, while another 5 would be available with the Gold Edition of the game or on the Marketplace. GameSpot notes this is no longer the case: "Instead, those who purchase the Gold Edition will receive the weapons out of the box, while all others will gain access to the weapons by ranking up their online personas to the maximum level".Added producer Karl-Magnus Troedsson, "[...] DICE is built upon the multiplayer community, and we do listen to what people say out there. When we saw this big uprise about people that really felt it was dissatisfying that some people bought the Gold Edition, those five weapons you couldn't get or that you had to buy if you had the ordinary version of the game, that we just decided that all weapons will be free in the game, and that's how it is now."