Companies dont make games. People do.
Sell Ubi, quit, start new company.

Sell that, quit, start new company.

rinse and repeat. Little guys win.

Us consumers just need to know 'who' were actually buying games from.
Need to pay attention to more of the actual game
designers/programmer/artists then the actual company.

Think its bout time we started looking at 'who' the director is of games like we do with movies, instead of who publishes/produces them.

We know John Carmack makes good stuff, if he left ID, would ID games still be great?... if the real players of Ubi left and started their own company, do we really care if EA buys the name?...