So in the conversation about services not being that important and it being about games. 2 extremely important points. Yes the Xbox with live beat the PS3, but never forget the winner of the gen had the WORST online SERVICE. Not about services, its about games!
Second let me take you back to a horrible service that launched long ago STEAM, now when steam launched it was not good it was extremely problematic unlike now. But it had Half life 2 so it was given life, not because it was a good service because it had a great game.