Garnett I want to take you to task about knocking on SWTOR and its F2P, and hopefully you address this in your next show.
I currently am active in the SWTOR PTS (Public Test Server) and have tested the f2p just so you know where i'm coming from.
1) What's up with the axes? I admit Jedi's running around with axes is kinda hilarious however they are Gamorrean axes. (Pig Guards from Jabba's Palace) to you that may mean nothing but to some star wars fans who play the game its a cool nod.
Uniqueness in MMO's - One of SWTOR's problems was the weapon itemization, every jedi/sith runs around with lightsabers for most of the game (understandably so as this is the weapon they use) but at the end of the day it is a game and makes players feel the same to all the other players, so this is a way for Players to add uniqueness to their character and no matter how outlandish it is for jedi's to run around with axes, being different in game is important players especially in mmos. The weapons are fully modable as other "orange" items so basically serves as a weapon skin that doesn't depend on character level. The axes are not going to draw people to play its the story but the item shop is a nice addition, Bioware is giving previous players retroactive coins for months paid so showing the items or the fact that there is a cash shop is a way to draw them back and reward them with some currency for previously subscribing. Also current subs will get a monthly allotment...this is fairly normal with mmos that are f2p.
Double Standard - Many F2p mmo's have cash shops with vanity items and thats the norm. They aren't selling Power so vanity items such as the many gear skin sets, pets, mounts etc...is the way to go. We don't complain when League of Legends sells skins some for as high as 9 dollars each.
Will F2p make SWTOR more profitable? - Yes it will, I thought it was odd when you all laughed at the idea. The reason they are going f2p is because the subscription model is not working for them and they know they will make more money/profit for it to be f2p..they aren't doing it out of the kindness of their heart, they are doing this to make it more profitable.