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    By: Shacknews This person is cool! x Show Full Post
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    Andrew Yoon posted a new article, Xbox marketing shifting focus to become 'an entertainment brand'.

    Xbox will become more than a gaming brand, a VP reveals. With 40% of all Xbox activity being "non-game," Microsoft will market the platform "more as an entertainment brand this year."
    Jun 01, 2011 3:30pm PDT
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    Andrew Yoon posted a new article, Xbox marketing shifting focus to become 'an entertainment brand'.

    Xbox will become more than a gaming brand, a VP reveals. With 40% of all Xbox activity being "non-game," Microsoft will market the platform "more as an entertainment brand this year." : ShacknewsThis person is cool!

    Thread Truncated. Click to see all 48 replies.

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      Like, Media Center or Zune or PlaysForSure? : LoioshDwaggieThis person is cool!
      • No. But Netflix, Hulu and ESPN have done really well. : VegasX
    • as long as they don't forget the other 60% : dantasticThis person is cool!
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      40% of all Xbox activity being "Netflix" LOL : spiderfill
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        It's pretty easy to teleconference into my klan meetings since xbox live started up, especially with part... : ryuusekiThis person is cool!
        • klan? so THATS whos been shouting so much during my multiplayer games : spiderfill
      • Zune Marketplace has ~18% share of digital video content revenue so it's surely a bunch of people using t... : derelict515This person is cool!
      • For me it's about 90%. : ChodThis person is cool!
    • I am apprehensive... : Fenring42
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      As long as they let me watch BBC iplayer on my 360 rather than not allowing me because the BBC wants peop... : InfernoAblaze
      • You can play .mkv on your xbox. http://support.divx.com/faq/view/supportFAQen107/video_tutorials_-_other... : oO SilentK Oo
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      You would think that if MS and Sony wanted to be entertainment platforms for streaming content, they'd be... : MasemThis person is cool!
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        but it's not their problem : KorbanThis person is cool!
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          If, as it is predicted, that the gaming market, along with entertainment, is going towards more and more ... : MasemThis person is cool!
          • Pretty much, they will eventually butt heads, right now they're just trying to play it as nice as possibl... : one random winner
    • Great article, Mr. Yoon. : NitriumThis person is cool!
    • If I write out XboxPhone it looks like a gamer named Phone in the clan 'bo' : kaddar0
    • A sign of health for the brand, that things are comfortable enough for it diversify. Live is still their ... : Dr_Cube
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      This just makes me think that we'll see a new Xbox by the end of next year, and Microsoft wants to positi... : HouseThis person is cool!
      • I think it's pretty much a given that the 360 will be supported well into the next gen lifecycle ala the ... : Dr_Cube
      • I still say 2013 is the earliest you'll see a new Xbox hitting shelves. : ColoradoCNC
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      Support .MKV and all the other formats like the Patriot Box and the AC Ryan media boxes and then will tal... : 3dchipset
      • I stream MKV from my windows box to my 360 no problem, with no special software. : re-verseThis person is cool!
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      As much as I enjoy my 360 and my XBL sub and watching netflix on it I honestly can't see myself buying an... : Yumcheese
      • ]/ I'm probably fully biased due to not being the target audience.]/ There you go. : rasputinrebornThis person is cool!
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        Then again, people who buy consoles tend to be tech illiterate You realize that's a remarkably ignoran... : ColoradoCNC
        • I am also one of those PC gamers as well. But I also have 100 people on my flist and only around 3-4 of t... : Yumcheese
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        "I mean, the DVD player doesn't do any SD>HD scaling worth mentioning" I've had the opposite experienc... : RazerguyThis person is cool!
        • PS3's upscaling is pretty decent too : RikiTiki2
      • but, you're using a device that cost $300 for your entertainment unit - with the limitations of the 360. ... : EvilDolemiteThis person is cool!
      • guess what, i use my 360 to stream dvd rips from my computer to my tv. i could certainly buy something e... : FrayLoThis person is cool!
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        With streaming, the need for BluRay will diminish in the marketplace as time goes on and few people have ... : Dr_Cube
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          plenty of people have 5.1. i wouldn't assume that because someone has 5.1 that means they automatically ... : EvilDolemiteThis person is cool!
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            I have 7.2 and frankly for most movies it's not that important. You're not going to watch The Other Guys... : TheMongbat
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              No, but there's a huge difference in how everything sounds. Surround audio isn't just for directional sou... : nakedsavageThis person is cool!
              • Oh, for certain. It's an amazing technology, but I don't know if I need to be wrapped up in the sound co... : TheMongbat
      • Actually, I think you might have it backwards. Everything I've seen about Blu-Ray sales is along the lin... : TheMongbat
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      My tv is connected to a computer which is in a case only a little bigger than the xbox and does all of th... : TheRiz
      • Headline reads: "Shacker not target audience for new Xbox as entertainment device compaign." : TemporalParadox
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      It's nice to want things, marketing VP. Xbox is firmly set as a gaming brand. The mainstream is going to ... : HockeyJohnston
      • lots of internet TVs and blu-ray players coming out now : RikiTiki2
      • It's all about closing that price gap. If the next xbox has a blu-ray player and even better media strea... : riptydeThis person is cool!
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      Shifting? The xbox now has Netflix, Hulu+, ESPN3, Last.FM, Zune, streams videos/music/pics from DLNA ser... : riptydeThis person is cool!
      • Im assuming they mean marketing. : kingdeporkThis person is cool!
    • Xbox doing media streaming, netflix etc is all well and good but i bought it for gaming and i use it prim... : purekillforce
    • Meanwhile Sony did this with the PS3 from day one. I am glad Microsoft is doing this, but where they are ... : ovrlrdThis person is cool!
    • Oh big deal. 95% of PS3 use is non-gaming. Stuff that in your pipe and smoke it Microshaft!!1111 : jtthe2nd