If you asked the average THQ investor to name a game that THQ was publishing on the RELEASE DAY for Homefront, they couldn't tell you.
That's a huge, sweeping generalization, but I'm ok with that. The fact is, a lot of the people and organizations putting their money into companies like EA, THQ and Activision don't know the first thing about videogames, making videogames, or selling videogames.
Hell, a multi-billion dollar corporation like Disney found out the hard that even THEY had no idea how the industry works, and they're completely changing course after losing a ton of money for their mistake.
So what are the chances that the average schlub who has never played a game in his life, let alone researched the ins and outs of the industry, can make an informed decision about the potential revenue a game can bring in.
I'd be shocked if Homefront doesn't chart in the NPDs next month and doesn't eventually turn a respectable profit for THQ. It's a [popular genre, a marketable concept, with a solid advertising campaign behind it.