I think what bothers me the most about Activision, and really mainly Bobby Kotick, is that they are so successful despite all their bad moves. Basically, Kotick has been cruising along by riding popular franchises until their cultural capital is squandered. Really, I think he is doing an extremely poor job of leading the company, but the money from WoW and CoD still leave him smelling like roses. He has damaged Activisions reputation time and time again, yet he seems untouchable.
I think it would a great thing if gamers would get together and buy stock in Activision just to get the board power to throw his ass out.