Look, I know that we are all really cynical, and have plenty of biting, witty things to say about developers promising THE NEXT BIG THING, but adding gravitational twists to the same format every other shooter uses is not the same thing as "reinventing the shooter genre". PR for games has gotten so out of hand that anytime someone makes a game of a very well-trodden type, they have to start the hyperbole earlier and earlier. I just hope it's FUN.