I totally agree with the "Your Mom Hates This" campaign and how it's a way to lure in younger players on a title clearly not old enough to play the game. I believe Epic/People Can Fly are doing the same thing, only in-game, with Bulletstorm. A constant barrage of foul language isn't necessary for a quality gaming experience, but when you have detestable characters yelling out phrases like "Dick Tits" and "You almost scared the cock off of me" of course you're angling for a group that is still young enough to be attracted to juvenile language. My 10 year old marvels whenever I let a 'damn' or 'shit' slip in his presence, and of course he would love to get his hands on a game that has no problem constantly throwing that and worse out there, but I'm pushing 40, and I've just about heard it all, so while your game might be the greatest thing since Serious Sam, I can't condone or even bring a game in my house that wallows in filth for the sake of it being filth. If you really want to sell your game to adults, maybe you should consider that a lot adults these days have kids, and will pass up your game just based on that fact.