What happened to ambitious games?

Every Triple A game this year except Red Dead Redemption was mostly "same ol same ol, we got this, video games = teh business". As if you churned out video games like cars. Even Starcraft 2 just felt like a highly polished "New model Mercedes" that was still "give the players what they want instead of trying something new."

There was a great, candid quote from a game developer, where I can't remember. But it was "All fans can basically think of is a mashup of what's already done." Which is what a lot of this years games felt like. Where's the Steve Jobs of the gaming industry? The guy that says "Consumers can't say what they want in a visual computing system, because they've never seen one before." I want a game I've never seen before, something crazy and ambitious and new that I can get excited about. If the second highest market cap company in the world can get to the top by taking risks then why the hell is the world's newest entertainment industry controlled by assholes who only ever approve "slightly different sequel #5,000,000,000"?

New video game crash here we come. Assuming that this trend continues for long enough. Even Hollywood takes more risks than a lot of expensive video games did this year.