Sorry Ubi, insisting on online verification from your servers every time I want to play a game just isn't on.
Just because this is 'less bad', it doesn't mean it's OK.
It's the principle. I've paid for a product, I expect to be able to use it without asking your permission first. Here are five
1 - Can I resell the game?
2 - Can I lend it to a friend?
3 - Can I install it on whatever machine I own? As many times as I like? Without calling your support guys to get extra activations?
4 - Will I still be able to play the game ten years from now on an old rig, the same way I do Thief and Morrowind?
5 - Can I install on my laptop and play on a train?
If you cannot answer 'yes' to all of these, then frankly I'm not interested. A product where a legal, paying customer has to jump through hoops after paying for the privilege is an inferior one to the free variety that pirates enjoy, and I don't see why I should be made to jump through said hoops for doing the right thing.
You know what the best DRM is? Add value to the legal versions. Printed maps, glossy manuals, art books, 'Making of' DVDs, soundtracks...
Make games a real 'product', the way they used to be, instead of cutting things down to the bone, selling us cheap ephemeral digital crud with pdf manuals, ripping us off and generally treating us like criminals doesn't endear you to us, the guys who pay your salaries.