I tried the three beta events and I have to say the game looks very unimpressive. It's basically a complete WoW clone (in everything from the interface to the crafting to the way certain classes/souls are played) with a worse graphical engine both in looks and in performance, with a few new, but not necessarily good, ideas tacked on. Oh, and by WoW clone, I mean most of the cloned stuff is from pre-BC era WoW, not Cataclysm era WoW.
Honestly, I have no idea how this game will live at the current price point, which pretty much is the same as WoW's, for an, IMO, inferior game. In all the feedback forms they requested, I wrote about this problem, stating that unless the game goes to a freemium model, it will vegetate at best, die an APB-like death at worst.