I kinda want to punch everyone involved with this project right in the throat. They want it to work so badly, but I think the whole premise kind of undermines what today's gaming revolution is all about: faster hardware, better graphics, gaming whenever you want (without permission from some company).
This is like some kind of disease that threatens the sanctity of our digital lifestyle. I know, I'm being dramatic, but I'm trying to make a point.
I wouldn't mind this being a type of try-before-you-buy demo service, but I don't think it will make it that far. I think they're pumping investors' money into this in order to sell the technology and make a lot of money, laugh at the expense of gamers all the way to the bank, pay off their investors, then move on to the next money-making scheme.
I imagine someone, somewhere will make a lot of money off of their investment, but in the end I don't think the gaming public isn't going to be the big winner here.