EA's new strategy: bombard the market with games.

Every three months, they will now be releasing a game from their core franchises (Battlefield/Medal of Honor, Need for Speed/Shift).

I fully expect to soon be getting Dead Space 3 by next Fall, Dead Space 3: Shift by the Spring after that, Dead Space 3: Cold Space by the fall following that.

Because flooding the market with your games every few months will definitely NOT over-saturate it and cause people to stop buying all these games that are remarkably similar (ie., Battlefield Bad Company 2, Medal of Honor, Battlefield 3).