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    By: ajvitaly x Show Full Post
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    3 million copies at an average of $55 per copy is $165 million in revenue. Of course some of that goes to retailers that sold physical copies, but taking into consideration that digital sales are 100% profit AND Activision/ Blizzard doesn't pay any console licensing fees for this title.... this is nothing but an absolute gold mine. And it's not a stretch to think they'll probably get close to another 2 million copies before the end of the year....


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    Sep 01, 2010 6:07am PDT
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    3 million copies at an average of $55 per copy is $165 million in revenue. Of course some of that goes to... : ajvitaly

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    • Yeah I bet it will be a big Christmas boom. $60 is a lot for a game and I got it for my Birthday or I wo... : FreshwaterAU
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      I don't see how this is a gold mine. The game probably took at least $50 million to make. WoW makes that ... : SkipperMcG
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        WoW has a lot more upkeep than this will. After expenses (support, QA, additional non-expansion content,... : DragonSire
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          "The most enthusiasm was expressed for Vivendi-owned Blizzard's "World of Warcraft." Levy described it as... : PorkasaurusThis person is cool!
          • Wow... over 500 million a year in operating costs! : Pneum0This person is cool!
          • http://en.wikipedia.org/wiki/Grasberg_mine : maldororThis person is cool!
          • iawtp : lord_omegaThis person is cool!
        • LOL, thanks for the laugh. : ReckHavoc
      • Wait till the price drops and sales. This game has alot of life left in it. Not to mention the 2 planned ... : PettytheftThis person is cool!
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      Except they paid 100 Million $ dollars to develop SC2. thus they are most likely at +-0 at the moment. : erzwinkelThis person is cool!
      • No they didn't. That number was incorrect when it was quoted. : Lucy LabiaThis person is cool!
    • How much of the retail sales do you actually think went to blizzard? Probably only a few bucks from the ... : FreonThis person is cool!
    • After all things accounted, they've done (and paid) for most things that will span the next expansions, m... : mad-d00dThis person is cool!