3 million copies at an average of $55 per copy is $165 million in revenue. Of course some of that goes to retailers that sold physical copies, but taking into consideration that digital sales are 100% profit AND Activision/ Blizzard doesn't pay any console licensing fees for this title.... this is nothing but an absolute gold mine. And it's not a stretch to think they'll probably get close to another 2 million copies before the end of the year....
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Sep 01, 2010 6:07am PDT