I still can't help but think that this game was called something else, perhaps even Infinite, before the Bioshock name was slapped on.
He says, "You can see these Bioshock elements in our game, so its carrying the name forward, but we're done with Rapture." Its like Blizzard calling World of Warcraft by the name Diablo and saying, "See, the Diablo name is not a place, its a set of ideas and gameplay mechanics. Sure, the setting is different, but you still have healing potions and mana potions, you still have spells like Devotion Aura, you still have fireballs and frost armor, you still have portals, demons, corruption, and self-sacrifice. So this game while having nothing at all to do with Diablo is Diablo in spirit. So that's why we called it Diablo: Cashing In: World of Warcraft."
I can't wait for this game. I just think the naming is unfortunate and the excuse they're using for what almost certainly was a publisher's decision on the matter is insulting.