So... who thinks they are gradually going to migrate services available to everybody over to the paid subscription? This whole thing smells a bit to me like "hey.. this free online stuff is costing us more than we thought it would" and "hey.. those bastards over there are making decent money on this stuff and we are bleeding out millions... for.. what?"
The added benefits of the service now seem kind of weak, but I have a feeling they will offer very nice perks to start out with to bait people in (honey with the medicine) then they will slowly start migrating everything over to the paid service until it's basically equal to Gold and Silver. That's my feeling at least.