This will make your brand spanking new UFC 2010 automatically cost $5 less when you want to resell it on craigslist or whatever. So they are in fact screwing their costomers by instantly devaluing the product their customers buy. Fuck that.
I usually never resell games, but I still wouldn't want to buy a game like that cus it's only going to get worse. Pretty soon it's going to be $10 - $15 bucks. And WTF, I can't even lend it to friends either cus they will have to pay another $5 on top.