PARIS - At a press conference held this afternoon, Ubisoft Entertainment SA (NASDAQ: UBI) announced that all new copies of their popular Digital Rights Management (DRM) brand, Ubisoft Online Services Platform, will ship with a free PC game.
"We are thrilled to be providing this exclusive service to our loyal DRM customers," Ubisoft CEO Yves Guillemot said. "After all, who doesn't love a free game?"
Guillemot explained that beginning this week, customers taking home a copy of Online Services Platform can find a copy of Settlers VII with their purchase. "It's right there on the disc," he added. "No need to download anything."
He continued to state that Ubisoft has actually been quietly bundling other games with Online Services Platform for some time. "Silent Hunter V, Assassin's Creed II -- all the latest in PC entertainment, have been going out free to our fans for the last month. Soon they might even find Splinter Cell: Conviction inside a copy of Online Services Platform."
"It's just our way of saying 'thank you' for making us the most trusted name in DRM on the market today." When asked whether Ubisoft's efforts had in fact saved PC gaming, Guillemot responded simply, "Yes."