Great, now all they need to do is make a game that isn't terrible (and actually works).
From my limited experience with Impulse, it's interface is garbage and slow, there's nothing worth purchasing (everything is D list or worse). It's not even close to the same league as Steam. They also seem to have a lot of network and server issues, which doesn't happen with Steam.
GOO is cool in theory but it will never gain any traction, no devs are going to want it and user demand won't be great enough to change that.