Microsoft: "OK, time to get to work on Halo 4"
Bungie: "We're not doing Halo 4. We want to do other things. Or else."
Microsoft: "Or else what?"
Bungie: "Or we all quit"
Microsoft: "*sigh* OK, let's work out some sort of deal"

Activision: "OK, time to get to work on Call of Duty 7. Or 8. One of those."
Infinity Ward: "We're not doing another Call of Duty game. We want to do other things. Or else."
Activision: "You're motherfucking fired. Don't even go back to your building."

How bad is it when Microsoft and EA look comparatively non-evil?