Remember Bobby's comments about game developers:

http://www.joystiq.com/2009/09/14/activision-ceo-talks-console-less-guitar-hero-turning-fear-into/

Now for the promised strange and, yes, disturbing comments on Kotick's part. What may have been music to bean counters' ears still has ours ringing, as he described tailoring developer bonuses to "really [reward] profit and nothing else" and how an air of "skepticism, pessimism, and fear" is promoted within the company with the goal of "keeping people focused on the deep depression."

Looks like he was kidding about his fear and pessimism theory.