I like how he's giving advice while his company is on 11 straight quarters of losses and their stock is at disastrous levels. They've laid off something like 3500 people in the past two years when they've had the highest meta-critic average (or top two) of all the big publishers (thus, not the dev's fault...they were making quality games). They've purchased extremely questionable assets in the past two years (a social gaming platform for $400 mil?? Bioware / Pandemic for $800 mil??) and are trimming down the one place where they've had great success (EAP, external publishing). Their top level execs actually think they know what good games are and influence development (their CEO is an ex-Sara Lee marketing guy...I wonder if he told them how to bake when he was there) rather than empowering the talent the have (or rather had).
I don't know this guy thinks he'll be taken seriously. I think the best advice is don't do what EA is doing.