http://mediasrv01.eaeurope.eu/bfbc/pm_albums/20352632_1.jpg
EA has been advertising in games for years, I've never seen this much up and arms RAGE about it?
Also, the youtube video circulating is FAKE
http://www.youtube.com/watch?v=kX4f9zts6JM
the bottom video shows the game loading almost immediately which has never been the case before the patch, it may load that quick if you have played that map and want to do it again but fresh loading of a map has NEVER been that fast
The advertising does add extra load times but not nearly as bad as this comparison video makes it out to be