"By introducing high-resolution dynamic video ads into Wipeout HD, Double Fusion is responding to advertiser demand and offering an engaging ad format while pushing in-game ad innovation to a new level," said Double Fusion CEO Jonathan Epstein.

Jonathan Epstein doesn't care about gaming people!

Seriously, the amount of pandering to ad agencies here is sickening. I was going to post something about 20 seconds not being such a long load time in the context of games back in the PSX days, or even Quake 3, Half-Life, Doom 3, or Half-Life 2 when they came out, but now I consider that point moot because Jonathan Epstein's intent here is to serve advertisers, and not gamers.