Way to shoot yourself in the foot right from the start on an MMO of all things. Like MMO's don't have enough problems staying afloat? You need to hamstring it with a Best Buy exclusive? Last time I checked Gamestop owned the majority of new game sales and used game sales, so why on earth would you sign an exclusivity deal with Best Buy?
Last time I went to Best Buy I was going to pay cash for a gift for someone and they wouldn't allow me to buy a product unless I gave them my phone number. The manager stood right there and said "We can't put a sale through without a phone number." I could have made one up I suppose but it pissed me off enough that I just left.
I smell failure all over this already. Maybe they'll prove me wrong.