Haha. Wow, Atari is brilliant. Let's do the same stupid shit that EA just got net-raped for doing a few months back. They also didn't release on Steam, which not only would have increased the target market for this game, but would have also helped alleviate some of the flak that they're catching for the DRM scheme.
The up side is, this is $50 I can put towards a new hard drive instead. Hey, maybe with an added terabyte of space I'll even consider taking up piracy. Thanks Atari!