re: #3 - I hope he is wrong here and I hope Bioware/Lucasarts gets it right in KOTOR. Providing users with the feeling of participating in (maybe not even participate but witness to) an interesting, ongoing story arch throughout the game is one way I hope it will be distinguishable from WoW. The depth of story and characters made KOTOR epic. The lack of anything resembling an epic os what made Galaxies fail imo.