UT3 2.0 is like Windows 7.

UT3 had a cold reception. Then Epic patched it and suddenly gamers welcomed UT3. Nothing has fundamentally changed with the game — aside from a few new game modes, new maps and pricing.

Vista had a cold reception. Then Microsoft labeled it Windows 7 and suddenly gamers welcomed it. Nothing has fundamentally changed with the OS—aside from a few interface changes and pricing.

UT3 and Vista were solid products before 2.0 and 7.0. The product relables are having a positive effect on consumers.