So when will the lawsuits start flying that game companies cannot control the number of installs of a game when done in a legitimate manor? EA has their pants in a wad about piracy while Valve is wearing moneyhats with their Steam service. DRM should not be allowed to be any more inconvenient than login online all the time like Steam. That's GOOD ENOUGH. Or update Steam to 'deactivate' all games just like iTunes does for music, movies, oh and games too.
This whole bullshit with Bioshock adding extra DRM to the Steam version is what forced me to never buy the damn game. Period.
Publishers cannot control the number of INSTALLS. They must respect the 'open' environment that the PC was designed for. Hell I reinstall my OS for hardware or software (service packs) a few times a year.
It's amusing to see this issue only on the PC platform. You never see this on the consoles at all and those folks can enjoy playing the same game as many times as they feel like.
The game publishers aren't going to give a shit unless they see a serious lawsuit in their face. So will somebody hurry it up so this thing can be done and over with already? Consumers are the ones losing out here.