Nice interview, Faylor. It kind of reinforces what we had already gathered about what this marketing campaign is all about.
Simply put, AMD doesn't have the numbers over Nvidia, so they're keeping "numbers" out of it in order to confuse the consumer into buying their products.
This is why they would never put Crysis numbers (The Way It's Meant To Be Played -- Nvidia) on the box. The consumer would see on the AMD Game! box, "Plays Crysis @30fps", and then see a similarly or lower priced Intel/Nvidia system that "Plays Crysis @40fps). Numbers are exactly what AMD/ATI are trying to avoid here.